Residency

Alcohol consumption has been falling for a decade. Celebration hasn't.

That gap should have been the easiest opportunity in drinks, and nobody had properly taken it. The premium non-alcoholic sparkling category was already worth over a billion dollars and growing at double digits — and every product in it was functionally fine and emotionally empty. The category had solved the practical problem, something to hold, and ignored the interesting one. People would order non-alcoholic. No brand made them proud to.

Residency is built for the person who would choose it even if alcohol were on the table.

It's a sparkling wine house first: South African Brut and Rosé, made with the rigour of serious winemaking and dealcoholised without apology. But the creative engine is African contemporary art. Every drop carries original work by leading African artists, commissioned around one brief — what does celebration mean to you? The label splits in two: half a gallery-quality artist card, half a full wraparound artwork. No two releases are the same.

The bottle is the gallery. The gallery funds the artist. The artist defines the culture.

Free from alcohol. Alive with African art. Celebration is an art.