Granadilla Swim
Repositioning · Brand identity
Go to marketwith clarityand conviction.
Baobab Labs is a global design and strategy firm based in South Africa.
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What we do
Positioning
We find the sharpest true thing a company can say about itself, then make every other decision answer to it.
Branding
Identity systems built to survive contact with the real world, from a pitch deck to a shopfront to a product screen.
Digital experiences
Design and build for the places where the brand actually gets judged: the site, the onboarding, the product itself.
Born out of a decade of backing and taking early-stage technology companies to market across Africa, Baobab Labs became a dedicated studio in 2024 when Baobab Network acquired Reflector and brought specialist strategy and branding in-house, an approach now refined across +80 companies in global markets, with a team that has worked on the world's biggest brands.
