Privacy policy
Last updated August 2026.
Who we are
Baobab Labs is a design and strategy firm and a division of Baobab Network. This policy covers personal information we collect through labs.thebaobabnetwork.com and through direct correspondence with us.
What we collect
Contact details you send us, name, email address, company and anything else you choose to include in an enquiry.
Basic technical and usage data such as pages viewed, referring site, approximate location, browser and device type.
How we use it
To reply to enquiries, deliver and improve our services, keep the site secure, and understand which work resonates so we can improve the site.
We do not sell personal information, and we do not use it for automated decision-making.
Legal basis
We rely on legitimate interests to run and improve our business, consent where you have opted in to analytics cookies or updates, and contractual necessity where we are working with you.
Sharing
We share data only with service providers who help us operate the site and our business, hosting, analytics and email, and where required by law.
Retention
Enquiry correspondence is kept for as long as needed for the relationship and our records. Analytics data is retained in aggregated form.
Your rights
You can ask us for access to, correction of, or deletion of your personal information, and object to or restrict certain processing. Email labs@thebaobabnetwork.com and we will respond.