The Kitchen Studio

The Kitchen Studio is South Africa's largest independent kitchen and cabinetry manufacturer. Founded in 1994, it had spent three decades building a name that architects, developers and homeowners already trusted.

What it hadn't done was update the identity that carried that name, or build anything digital behind it. Growth ran on below-the-line marketing, events and expensive paid media, effective, but costly and impossible to compound.

We refreshed the brand identity and rebuilt the go-to-market around lead generation that leans on digital and, increasingly, organic channels rather than bought reach.

Over two years, marketing spend came down 65% while leads went up four-fold. Instagram went from zero to 40,000 followers.